Affiliate Marketing Secrets

Before i start, please give this question some thought to what it is i want (best answer will be rewarded)
I want some good business ideas for making money online with out relying on search engines and affiliates in the future!
I am thinking on a large scale and of course over many years and a lot of time and money spent to get this really big.
What i mean is:
Relying on search engines and affiliate programs at first to grow the business of course. But I don’t want to rely on any affiliate programs like AdSense for my income nor the search engines forever, i want to be able to forget about them and have a online business that stands on its own 2 feet.
Some might say search engines with PPC, they are good, but this is not what i want to start, the competition is at the top.
Having my own PPC ads is something worth having a look at, like Facebook, it is not a search engine, but they do have PPC ads and Facebook don’t need search engines for users or any affiliates for their income.
So any ideas? even if they take a long time to get established, I am not looking to make any quick money or any decent money for few years, I am in it for the long run.
Thanks for reading my long winded question.