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What Business Model Is The Most Effective In The Affiliate Marketing?


I would like to know which of the following business models is the most effective in the affiliate marketing. My affiliate program gives me a choice of business models and I can choose only one.
Loyalty/Rewards
Select this option if your primary business model is based on loyalty or rewards. For example, your site offers points, donations, or other rewards for purchasing at selected merchants. Loyalty/Reward sites give something back to the consumer in exchange for purchasing through the publisher’s site. A percentage of the advertiser commission is used to pay a reward to the end user. Rewards come in many forms including cash, airline miles, credit card points, or a percent of sale given to an organization.
Coupons/Deals
Select this option if your primary business model is based on offering coupons and deals to your customers.
General Shopping
Select this option if your primary business model is shopping. Shopping sites can be thought of as a virtual mall. The consumer can shop for various products and brands without ever having to leave the site. This type of publisher is not focused specifically on coupons and deals.
Search
Select this option if your primary business model is based on search. Search publishers promote advertisers via search engine marketing (natural or paid).
Price Comparison
Select this option if your primary business model is based on price comparison. Comparison shopping sites sell items where some comparison is made before the purchase. Many times the publisher will have direct product links of the same product from different advertisers.
Content/Niche
Select this option if your primary business model is based on content, such as news stories, media, music, or video. Content sites focus on a specific area of interest. This type of site is normally not a shopping site but users go to the site because they are interested in relevant content on site. Content sites that do well with performance-based marketing blend their area of expertise with product recommendations.
Social Shopping
Select this option if your primary business model is based on social shopping. Social shopping sites usually combine shopping with user recommendations, reviews, lists, and other social network features.
User Generated
Select this option if your primary business model is based on user-generated content such as communities, forums, and social networks.
Other
Select this option if your primary business model does not fall under any of the other categories.
Thanks

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