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What Business Model Is The Most Effective In The Affiliate Marketing?

I would like to know which of the following business models is the most effective in the affiliate marketing. My affiliate program gives me a choice of business models and I can choose only one.
Select this option if your primary business model is based on loyalty or rewards. For example, your site offers points, donations, or other rewards for purchasing at selected merchants. Loyalty/Reward sites give something back to the consumer in exchange for purchasing through the publisher’s site. A percentage of the advertiser commission is used to pay a reward to the end user. Rewards come in many forms including cash, airline miles, credit card points, or a percent of sale given to an organization.
Select this option if your primary business model is based on offering coupons and deals to your customers.
General Shopping
Select this option if your primary business model is shopping. Shopping sites can be thought of as a virtual mall. The consumer can shop for various products and brands without ever having to leave the site. This type of publisher is not focused specifically on coupons and deals.
Select this option if your primary business model is based on search. Search publishers promote advertisers via search engine marketing (natural or paid).
Price Comparison
Select this option if your primary business model is based on price comparison. Comparison shopping sites sell items where some comparison is made before the purchase. Many times the publisher will have direct product links of the same product from different advertisers.
Select this option if your primary business model is based on content, such as news stories, media, music, or video. Content sites focus on a specific area of interest. This type of site is normally not a shopping site but users go to the site because they are interested in relevant content on site. Content sites that do well with performance-based marketing blend their area of expertise with product recommendations.
Social Shopping
Select this option if your primary business model is based on social shopping. Social shopping sites usually combine shopping with user recommendations, reviews, lists, and other social network features.
User Generated
Select this option if your primary business model is based on user-generated content such as communities, forums, and social networks.
Select this option if your primary business model does not fall under any of the other categories.

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Affiliate Marketing 101-1 – What is Affiliate Marketing?

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Affiliate marketing is the process of paying someone to do the advertising for you, then you pay them per sale or action. This is affiliate marketing from the advertisers’ (the product seller) point of view. Affiliates don’t see it that way though.

As an affiliate here is my definition of affiliate marketing: it’s the process of match-making a buyer with a seller. This definition was first introduced to affiliates’ training by Travis Sago, the author of “Bum Marketing”.

Starting to make money on the Internet as an affiliate is one of the easiest business models. The low start up costs made it easy for everyone, whether qualified or not, to start an affiliate marketing business. 2010 witnessed the release of tens of affiliate marketing training courses that claim to be the best ever in the field. That made it even easier for new affiliates to start their businesses.

In the process of match-making a seller with a buyer, the affiliates spend money and/or effort gathering information about the product and what it can do to which group of people. Then they spend more money and/or effort on advertising.

In this process the affiliates are taking all the risk on themselves, and only get paid for their successful promotional efforts. All of the experimenting, tweaking, researching, and optimizing expenses are on them. This situation resulted in two kinds of affiliates:

1. Those who would do anything to get the most out of their promotional efforts, including unethical and sometimes illegal practices, and

2. The affiliates who try hard to make their living honestly but fail to break even several times and finally they drop the ball and look for something else to do.

The super affiliates are not necessarily unethical or using the so called “black hat” techniques, but for most of them success didn’t come over night. They learned from their mistakes and had their “light-bulb moments”. Each on of them has specialized in one form or another to drive the “hungry crowds” down their promotional funnels and only started experimenting with other methods after they mastered what they are doing.

Formal affiliate marketing training, unfortunately, doesn’t exist. The alternative is buying all of the affiliate marketing training courses and learning from them, or doing your own research and gathering the information that you need in order to start.
The good news is that I have a completely free affiliate marketing training sereis posted on my website: http://marketing-online-101.com where I explain it the way I do it. But without the right vision and business mindset all of the training of the world will be worthless. So learn first, plan, then execute.

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