Affiliate Marketing Secrets

I haven’t had any prominent success with affiliate marketing – particularly with Clickbank, and this year I’ve decided to give it another try.
My initial plan is to promote a few related Clickbanks.net products within the same niche/category.
Before that, here are a few answers I would like to ask:
How could you possibly drive traffic to your Clickbank site?
Is it possible to build a site with only one squeeze page – to capture email leads by providing free-ebook and etc?
Appropriate advice is deeply appreciated.
Looking forward to having your response.