Yes, niche markets are an opportunity and CAN be a good thing. BUT, they can’t be relied on to remain forever. Niche markets can disappear virtually overnight if a better ‘substitute’ enters the scenario. So one wouldn’t want to ‘put all the eggs in one [niche market] basket’.
Yes, niche markets are an opportunity and CAN be a good thing. BUT, they can’t be relied on to remain forever. Niche markets can disappear virtually overnight if a better ‘substitute’ enters the scenario. So one wouldn’t want to ‘put all the eggs in one [niche market] basket’.