Tag Archive | "Worx"

Cut Zero Ice With The Kid?


Now it was the old
man who wanted to stick with Vic and Roger and it was the kid (by this time forty years old) who
wanted to jettison them, arguing with some logic that it would be madness to hand their account over to a
two-bit ad agency six hundred miles north of the New York pulsebeat. The fact that Ad Worx was
affiliated with a New York market-analysis firm cut zero ice with the kid, as it had cut zero ice with the
other firms for which they had put together campaigns in the past few years.

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