Affiliate Marketing Secrets

Does anyone have a suggestion as to how I could trade equity in a website that I just started in exchange for marketing? I was thinking maybe I could give something like 10% or 15% ownership to someone or some group of people who would in turn be in charge of marketing and making the website big. The website just launched yesterday and I’m not doing too well in getting it out there. I think I need someone with much more experience in marketing and publicizing. Any recommendations would be great. Thanks a lot.
The website by the way is www.polltopia.com, and it’s a site where users can create polls for other people around the world to vote in (sort of similar to yahoo answers, except with polls). You can also view statistics about who voted, including votes by state/country, gender and age group. Commenting on polls is also permitted. The site uses a secret algorithm to ensure that even non-registered users can only vote once (even if they delete their cookies, clear their history, etc.). Thanks again.