Tag Archive | "leverage"

Can Anyone Suggest A Good Book For Affiliate Marketing And Advertising?


Just joined a company and Im trying to start a home business. I dont want to take the dive and invest in it, if its not worth my money or time. The company offers a program for advertising their company and products, but I want to have more options, more leverage. Can anyone point me in the right direction?

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So What If Romney Failed?


Lately, Republican candidates are taking shots at Mitt Romney because in his private equity life he had some failures. Democrats have made no secret that they are going to go after Romney because in his private equity life, he had to shut down some unprofitable plants to save businesses. Heaven forbid, other businesses he invested in went belly up. I am not here to defend or advocate for any particular candidate, but I do think that Americans need a much better perspective on failure.
Why are we so hard on failure?
One of the things the start up community does is embrace failure. When a company goes under, you learn from it. I have invested after tax dollars that were hard to earn into many companies, and not all of them have worked out. One went belly up. One is marginal, one is on fumes, and the rest are operating, but like any company they have challenges. I have had some exits too. But, even those had many twists and turns along the way and the company could have gone under.
Being in business isn’t easy. It’s risky. If it were easy, we’d all leave our cushy government and corporate jobs and go on our own and start entrepreneurial companies. But, statistics show that fewer than 30% of all start up businesses make it ten years. Starting a business isn’t rocket science, but it’s a heckuva lot tougher. But, encouraging people to take that risk leads to gigantic gains for our entire society.
To give you a little perspective, you need to know what Romney engaged in. He was in what is called Private Equity (PE). Most people confuse Private Equity with Venture Capital (VC). Venture invests in newer companies that have a new technology. Private Equity invests in an existing company that has been operating and reinvents that company. Usually, PE firms use a lot of leverage (debt), to generate returns. Extra leverage on the balance sheet magnifies the rate of return if the company can afford the debt load. If the company can’t afford it, it either restructures again or goes bankrupt. The reason it’s called Private Equity is that the money for the fund comes from private sources, not government sources. The companies that the PE firm buy and run are not listed on public markets, but closely held. The big payoff for PE comes when they spin the companies back out into the open market through an IPO or acquisition. Private Equity firms take risk.

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Info Prodigy by Steven Clayton & Tim Godfrey Launching Soon


Info Prodigy by Steven Clayton & Tim Godfrey Launching Soonby Pawel Reszka on July 27, 2010

Steven Clayton and Tim Godfrey are launching a brand new product called Info Prodigy. In case you don’t know who they are, these guys know their stuff and have launched many successful info products making millions of dollars in the process.

So what is Info Prodigy? It’s an online course which is going to teach you how to successfully create, and launch your own info product. We all know that the big money is in selling your own products. The gurus have been doing this for years because they understand the power of leverage which is key to success.

There are soo many benefits from having your own products. One of the most important ones is that you are building your own customer base (list) that you can leverage further to make even more money. Once you own a good size customer list, you pretty much write your own paycheck every week which is pretty cool. The fact is that a lot of people fail miserably trying to sell their own products. Usually they create products that don’t sell or in niche markets where the demand is very low or nonexistent in many cases.

The Info Prodigy course is going to change all that. It’s a complete step by step blueprint that you can follow to launch your own profitable products and build an empire of your own. This is one of those marketing courses you really don’t want to miss out on.

Anyway, I am going to offer a really cool bonus for my subscribers. Check out my Info Prodigy Bonus page for more details.

Bookmark It

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