There are many different types of brands. They require separate marketing support. For example, the famous fast food company, McDonald’s , launched Campaign 55 to help it compete against rivals. The famous fast food company, McDonald’s, launched Campaign 55to help it compete against rivals like Burger King and Wendy’s. They had a six-week promotion costing $ 320 million. McDonald’s offered a Big Mac (a type of hamburger) for 55 cents instead of $ 1.90. When customers were at the cash register, they found that they had to buy French fries and a drink at the full price to get the cheap burger.
Why do you think this promotion was unpopular with McDonald customers?
Categorized | Affiliate Marketing 101
How Do You Think Mcdonald Deal With The Situation?
Posted on March 20, 2013.
Because people don’t pay attention. When a company, runs a promotional offer that has some sort of caveat they don’t keep those conditions secret. The fact that fries and a drink have to be purchased as well may not be the biggest or loudest part of an advertisement, but it is there. But people have a tendency to hear/see only want they want then blame others when it causes them some difficulty. “They lied to me!” – No, you had your head up your a–.
This sort of thing is amplified when the company happens to be McDonald’s because over the past decade or two “McDonald’s Bashing” has become quite a popular sport When anything negative regarding the Fast Food industry is mentioned, good ol’ McDonald’s is held up as the ultimate bad guy. When fast food gets blamed for the so called “obesity epidemic” McDonald’s is blamed even though they are the only ones who’ve dropped the “Super Size” option. McDonald’s was the FIRST fast food chain to require their meat suppliers to stop using (the perfectly harmless) lean finely textured beef and yet the reaction is “McDonald’s is poisoning us with Pink-Slime!”.
Because the way McDonald’s structures their menu 99.5% of all order come in as combo meal. If you order a sandwich, fries and a drink you get the items at a discount. If you order them individually it costs more.
So even if the meal was cheaper by ordering the Big Mac, fries and drink seperately the customers were confused because they felt like they were getting ripped off becuase they have been trained by McDoanld’s to order by combo, not ala carte. If you ordered a Big Mac combo like every customer would normally do, they didn’t get the discount and this is misleading and confusing and it makes the customer mad and the promotion unpopular.
What the company should have done was apply the discount to the sandwich regardless of how it was ordered.
Because it was deliberately miss leading.
If McDonald’s wants people’s money, why not just lour them over with a free lunch and then punch them in the face and run away with their wallet.
Same principle.
People don’t like to be fooled and that is what happened.