Aiming your marketing efforts to a very small buyer population (like “smokers” or “bowlers”). If I sell bowling balls, it is too expensive to advertise in Time Magazine. My money is better spent in Bowlers Monthly Magazine.
Posted on 29 September 2011.
Aiming your marketing efforts to a very small buyer population (like “smokers” or “bowlers”). If I sell bowling balls, it is too expensive to advertise in Time Magazine. My money is better spent in Bowlers Monthly Magazine.
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