Affiliate Marketing Secrets

Like, seriously? It makes absolutely no sense as to why such a “might and powerful” organization would want these two. And if they were, would the Illuminati really want these guys to throw up the signs to expose the fact that they’re in a “SECRET” organization that nobody knows about. If they were this powerful, we wouldn’t know anything about them, right?
I don’t deny the fact that they could possibly exist but I don’t understand the reasoning. Can anyone explain why public figures would use a secret organization’s hand signals only to deny that they’re affiliated with it. What’s the logic behind this?