Affiliate Marketing Secrets

Hello, I am about to create my first website and I need some programming help. Though I can not say the name of the website, it is an affiliate gadget review website. The name is kinda like twitter. When you want to send a message to someone you send a tweet. On my website, I want is so that when someone writes a review on my website it would say, Vellinthy —-(named of website)— “It’s a great product”
Over all I need someone to point me in the right direction so when someone sends in a review on a product, instead of saying review it says a different work. Possibly a plugin will allow me to do this?
Thank you very much!

http://affiliate.kickapps.com/166567/Dall
It is a already online and running, Free membership like youtube, it’s a combination of blogs/ video/photo/ message boards and much more.