Affiliate Marketing Secrets

I mean, for sure we all know Fuji and relate the Fuji name with its products -film rolls, photographic paper, photo processors, etc.- But only a few consider Fuji as an important camera manufacturer, despite Fuji has been here for a while, has offered a set of models in almost every field -from pocket cameras to SLRs; from film to digital- and apparently it’s enjoyed financial health most of the time…
A photo teacher once told me: Fuji has always offered simple and dependable products, but while we all have used their films, paper and machines for years, their cameras are a well kept secret…
Was he right, or Fuji is not in the league of the big names and its cameras aren’t real keepers in our list of good products?