Affiliate Marketing Secrets

Are there any standard software packages that property management companies use for working with homeowner associations that include a system for allowing each association members to create trouble-tickets (issue management) and maintain community message boards, store documents and budgets.
Cloud computing companies like mine ( http://wwww.same-page.com ) are often general purpose instead of market specific software. If there is no real competitors in this niche (homeowner association software) how would I go about reach this target market?