Pricing policy to use for my lingerie boutique?
I am planning on opening my own little high street store, It will be a very girly glamourous women’s lingerie boutique, with my own line of lingerie, I will offer a free bra fitting service as well, I am hoping to expand within the next 10 years to other parts of the UK and I am also going to set up my own online store.
So which would be the best price policy for my store:
Cost plus pricing
Demand orientated pricing
Penetration pricing
Price skimming
Premium pricing
Competition pricing
Psychological pricing
Promotional/value pricing