In Tim Ferriss’s prescription for creating a business in the 4 Hour Workweek, he advises finding a market first, then making a product for them.
I have followed the steps in the book and identified a few niches I could market to. For each niche I have found several small trade magazines. So far, so good.
The problem is, after contacting the ad directors at a few of these magazines (to ask for back issues and their current rate card), they all hit me with a barrage of questions like “what’s your product URL?” and “what is your product?”
This is a catch-22, because I want to validate the magazine before I come up with a product idea, let alone launch a website.
What do I tell these folks? Has anyone here created a muse successfully following Ferriss’s steps in the 4 Hour Workweek? What’s the best way to ask for this information when you DON’T EVEN HAVE A PRODUCT ?
Thanks in advance!
Categorized | Affiliate Marketing 101
How Do I Find An Attractive Niche To Design A “muse” Product For, A La Tim Ferriss In The 4 Hour Workweek?
Posted on August 8, 2012.
That book is several years old, some of his techniques may not work so well now, my the way many internet marketers prefer Philippine VAs or outsources, they seem more loyal with a more practical understanding of English.
A coupe of other sources of statistics, the program Market Samurai combines mostly publicly available data in an easy to digest form with Red-Green light competitiveness ratings.
Some publishers like you referenced sell postal mailing lists of their subscribes, the size of the lists and demographic data might give some market insigits, the mailing list mecca is, lists.nextmark.com