Affiliate Marketing Secrets

If a company advertises on a website, how does the profit counts?
Is because of the number of people that visited the site and therefore has seen the ad banner?
Or is because of the number of the clicks on the ad banner itself???
Thank you in advance!

Hey there everyone, while still being in high school, I would like to make some cash online that may pay at least minimum wage or a little less then minimum wage as a job just to make some cash. I’m pretty much willing to do anything when it comes to making money online, i’ve looked at affiliate marketing (confusing) , surveys (were terrible), writing articles is another thing i’m looking at for some money. If anyone has a job that is online or knows of a reputable one that hands out cash for doing solid work online, whatever it may be, hit me up with it. Right now I don’t know what else to search for that could be a somewhat understandable and hard working most of the time good paying job online. Thanks to everyone that replies.

can it be both? when is it b2b and when is affiliate marketing b2c?
if it is a b2b, it wouldn’t be an MSBO (manufacturers sales branch and office), would it?

I’m in a process of doing some affiliate marketing to earn extra cash. As a beginner I would like to spend as little money as possible for affiliate marketing and go from there. I need some good advice, thank you.

I promote online games where players make real cash deposits and can win real money. Each player is eligible for a bonus comp on their deposit. Meaning, if Player A deposits $100 they receive a $100 bonus.
If Player A loses, then they lose not only their deposit but also the bonus.
At the end of the month these bonuses are deducted from the Gross Gaming Revenue of that month. However, I don’t see how each bonus can be deducted if the player loses this back to the house.
If Player A receives a $100 bonus but loses the bonus, then the house is neither ahead $100 or lost $100, they are in fact even.
If Player A wins and makes a withdrawal then yes the house is out the $100 bonus. Then and only then can the house deduct this loss of $100 bonus from the Gross Gaming Revenue and of course any winnings cashed out by Player A.
However, and maybe I’ve got this wrong, but how can a $100 bonus be given, then lost, effectively being returned to the house and then being deducted? That doesn’t make sense.
It’s similar to me lending a friend $100. At that point I’d be out $100. However my friend returns the $100 and I’m back to square. I’m neither out nor ahead, I’m square again.
My question, given what I’ve tried to explain above, does this make sense, or am I being diddled on bonuses being deducted when they should not be deducted at all?

I am looking at a business opportunity and wondered if it really works.
Anybody had any experience with affiliate marketing?