Floating a productive email campaign can be a web guru’s nightmare, or a piece of cyber-cake, whichever you decide when you start your campaign. There are several email techniques that work well, some work better than others, and a few work not at all. The tips I’m showing you here, have worked well many times over, and will continue to work well, because they’ve got initiative, style and personality.
Friendly –
If you have a long running relationship with your email clients, you can use this one with some expectancy to begin with, but once it’s working you’re guaranteed further results. Be friendly, use their first name and remind them of y our last contact.
“Hey Joe, you remember when I contacted you last week with a great deal on super-natural ego builders? Well, I’ve got a great go-with that you’ll want to see, today. Not only can we build your super-natural ego, but we can increase your shoe size and add twenty pounds to your butt with these key health-weights. You’ll love the new process. Step on over to my site and I’ll give you more details.”
The best part is, once you’ve made friends with your list and invited them to take part in a good solid offer, they’ve accepted, and you’re offering them more and more value, they’ll be back.
Info Seekers –
This one requires more effort on your part, and to be honest, is probably the most viable project you’ll pursue. Info seekers want more info. Give it to them in the email. In the introductory page to your site, give them MORE information. Add information into the emails you send out from your squeeze page, and be sure your content and information products are filled to the brim with more and more information for these folks.
“Hey Joe, here’s more information about how to use that auto-responder. Give your customers a bit of information about their interests by adding in an on topic article that really speaks to their hearts. Here’s a link to an auto-responder prototype with some new key information and ideas. You’ll love it. Click the link.”
Give your info seekers enough information to draw them in and give them a boost up the ladder with information. Don’t skimp, there’s enough information out there to make several folks millionaires on any given topic. Keep the information flowing.
Looki-loos –
You know these guys, they want something for nothing, and they’re probably only going to buy a few times. Give them something, but not the whole farm. If you have a whole list of these folks, you’ll probably have better luck changing the items you offer frequently. They want the latest greatest, newest thing on the market, so provide it. (Every list has a few of these, cater to them now and then with a low-cost, high value new item, you may be able to bring them around to your way of thinking.)
Email marketing is on the rise, with everything from baby bottles to wheel chairs on the internet, you’ll be happy to know that your options are growing.
Impact your business with effective Brand Recognition that brings your readers back time after time to get MORE of your Quality and Value.
